Mobile Venture Stories: Starting-up a business in the mobile industry
The fourth MobileMonday Sofia event will be held on 22 February 2010 at “Matti” hall in NDK (next to Hall 12), once again bringing together representatives of the mobile network operators, value-added service providers, mobile application developers, venture capital funds, entrepreneurs, students and media.
This time we will be focusing on start-up and venture capital stories: we will look at some success stories from different perspectives across the mobile industry: a venture capital fund, investing in mobile, a new mobile operator and a small, but fast-growing software development start-up.
Attendance is FREE! Please RSVP at our Facebook event page.
Agenda
18:30 – 19:00 Registration and networking
19:00 – 19:05 Introduction
19:05 – 19:20 Session 1: Viktor Dimitrov, Investment Manager, Oriens
19:25 – 19:45 Session 2: Stanislav Georgiev, Head of Integrated Telecommunication Solutons, Mobiltel
19:50 – 20:05 Session 3: Neven Boyanov, Co-founder and Managing Director, Interlecta
20:10 – Open networking
Sessions
Private equity investments in mobile technologies: the case of Gps Tuner.
Viktor Dimitrov, Investment Manager, Oriens
Session presentation: download.
- Funding opportunities for innovative technology projects in Bulgaria.
- The growing importance of venture capital, equity financing and EU funds
- How investors add value to an innovation project: the case of GPS Tuner
New Kid on the Block: How the third Serbian mobile operator Vip Mobile started from scratch and made its way through fierce competition.
Stanislav Georgiev, Head of Integrated Telecommunication Solutons, Mobiltel
Session presentation: download.
- Insight into mobile markets and positioning of the typical players;
- Importance of brand, marketing communication strategy and succinct planning for a new market entrant;
- Planning, coordination and existing know-how as key for the success;
- How to organize a roll-out program
- Lessons learned and how to sustain growth
On the route from a local start-up to the global market: what we’ve learned along the way
Neven Boyanov, Co-founder and Managing Director, Interlecta
Session presentation: download.
- What makes a start-up in the mobile industry different;
- How we entered the international market;
- What are the most important relationships that a mobile start-up should establish;
- Non-standard and low-budget strategies for growth


